World Affairs Council: Bringing the World Closer
World Affairs Council of Jacksonville aims to promote active engagement in the global community among citizens of Northeast Florida. While at Brunet-García, I led the creative team that devised a new brand approach that took them from stale and stodgy to modern and engaging—with just enough youthful energy to attract a fresh batch of young professionals.
Project scope
- Logo and tagline
- Messaging platform to help leadership infuse the brand’s key messages into the organisation’s communications Completely
- Website redeveloped from the ground up, with a custom CMS
- New collateral
- Email campaign and newsletter templates with setup of whitelabeled email campaign management software, plus training
