Vistakon knew they were up against a unique marketing challenge when they recognized the need for better communication materials for their teenage Hispanic customers, who may prefer English, but whose parents often prefer Spanish. We devised a bilingual point-of-sale office display that appealed to both groups and helped healthcare professionals see eye-to-eye with their Hispanic customers.
Collateral: Contact Lenses
![Collateral: Contact Lenses](http://www.laraortiz.com/wp-content/uploads/2012/01/1-boxes-edit.jpg)
![Collateral: Contact Lenses](http://www.laraortiz.com/wp-content/uploads/2012/01/2-box-edit.jpg)
![Collateral: Contact Lenses](http://www.laraortiz.com/wp-content/uploads/2012/01/3-best-contact-lens-edit.jpg)